Cardiff 1. Report
CIED - First Report by Cardiff
End of May 1997 Tim Levenson
In order to have a first resume of activities undertaken sofar, every partner is asked to complete the following questions and fill in the tables, so that co-ordination can prepare the First Report as well as commence evaluation.
1. What kind of activities have you started locally?
- Established User Group
- Conducted Multi-media Firm Survey (300 firms)
- Consultant Study of Cultural Quarter Action Plan
2. Which one(s), if any have been completed? If so, state outcome.
- Both - Meetings have occurred
- Survey results being analysed
3. Are there any activities which you would have liked to start, but did not?
Name the reason why not (e.g. lack of funds/difficulty in getting started)
No
4. Evaluation by every partner of the other partners and project as a whole?
- was the First Steering Committee meeting useful, if so what was for you an important outcome of the meeting in Volos?
The usefulness/outcome of the Volos meeting was:-
- Provided an understanding of other projects and their cultural context
- Identified common elements
- where do you think the project needs improvement, what horizontal activities need follow-up, in order to work together?
Common elements need to be agreed and form the basis of horizontal activities - a programme for which needs to be established.
Evaluation of other Partner's Projects
Volos/Galway
Both Volos and Galway seek to develop the use of culture as the prime
tourist attraction. This raises the issues such as:-
- The potency of culture as a tourist attraction particularly for "main stream" tourism - required for economic impact.
- The "big" attraction or a range of activities - need to evaluate which has the greatest benefit; both may be required.
- What are the likely economic spin offs. Are other industrial sectors energised?
- How important is it for the initiative by Galway and Volos to be recognised by Central Government in the form of a developing regional policy.
Leipzig
The Leipzig proposal is ambitious because of the highly competitive sector it is intending to attract i.e., multi-media/media industry. This raises issues:
- Is the initiative building on a cultural base which already exists
- To what extend is the use of culture to provide an attractive "image" for the Leipzig region co-ordinated across the range of Government agencies involved and the private sector.
- Is the proposed establishment of the multi-media centre part of an overall strategy.
Palermo
The use of the Ducrot factory for a cultural centre raises the following issues:-
- While the proposal is creative and exciting - to what extent is it linked to a range of other initiatives/proposals to maximise economic and other benefits.
- Is the project an end in itself or a reflection of developing regeneration policies for Palermo
Evaluation of the Project as a Whole:
See comments on cross cultural paper by Phil Cooke in letter of 29 April 1997.
5. It was decided at the First Steering Committee Meeting that an evaluation sheet shall be completed by everyone. Please do so.
CIED Project |
What do you want to get out of the project? |
What do you think your local pilot project can contribute |
evaluation and relation to other partners |
outcome expected, results obtained: real value |
Volos |
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Cardiff |
Successful attraction of firms to Coal Exchange/ Mount Stuart Square as key element of cultural quarter? |
Valuable research and user-group knowledge and information |
The focus on multi-media/ cultural activities and the re-use of buildings links the project closely to Palermo/ Leipzig |
See response to box 1 and question 1 above |
Galway |
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Palermo |
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Leipzig |
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co-ordination |
6. Describe set-up of local cultural committee:
Main person responsible:
Tim Levenson - Cardiff Bay Development Corporation
other members:
University of Wales/Cardiff County
Council/Arts Council for Wales/ Cardiff
and Vale Enterprise/Cardiff Bay Business
Forum/Local Multi-media Firms (Siriol Ltd. and The Design Stage).
Activity Reports of local meetings/work done:
- a) protocols of meeting(s) should be attached, but state here how many meetings, main themes and decisions/outcomes
Two meetings held - minutes attached.
Main outcome to date:
- Consultant Study to be set up for Cultural Quarter Action Plan
- Survey of cultural/multi-media industry
- b) for purpose of evaluation: do you think that you are moving towards
a working hypothesis which can be tested, and if so, what working hypothesis
has been formulated sofar and how do you intend to test
it (validate/verify)
Hypothesis: Mount Stuart Square is an attractive location for multi-media firms in refurbished older buildings and as part of a "Cultural Quarter" strategy. - c) do you think that this hypothesis is already a first measure of cultural consensus
prevailing in your local group?
Yes
- d) according to your opinion, what components of a common methodology need to be clarified, before the cultural consensus
- measures are tested?
- (1) User Group views
- (2) Research information
- (3) Firm relocations
- e) are you using the cross-cultural references, and what themes have you come
across of interest to your local project?
- Reuse of buildings for cultural use.
- Focus on cultural/multi-media industry.
- Impact on community culture.
- f) in which direction should the overall project develop in so as to validate
the common parameters for testing and for obtaining comparable results?
Similar to (d) plus market research into user demands.
7. Activity Report (4 pages)
As follow-up of 6, here you should refer to the actual work done and outcomes obtained so far. Naturally the previous 6 questions can be used as basis for your activity report.
For sake of clarification:
- a) time sheets/expenditures done already need to match activity reports
- b) for purpose of monitoring, please indicate if you are on track as far as proposal made to the European Commission and budget presented
- c) and plan to confirm it in the workplan to be drawn up
- a) Time sheets/expenditure attached
- b) The project is on programme (see programme).
8. Cultural Calendar
Some clarification is needed on that, since some of you are not sure if we
are commited to produce one or not. Following things can be said:
- we are commited to embed the workplan in a larger cultural context in order to obtain a meaning of culture, e.g. when certain festivals take place at your locality
- for purpose of cross-cultural comparison, it is helpful to know that Volos, Greece is only now, at the end of April, celebrating Easter
- as an instrument to verify working hypothesis, it has been suggested to look at private/public expenditures in the cultural fields, what new investments are undertaken, in order to transform the notion of 'cultural innovation' into something unique, e.g. cultural identity
- special usage: co-ordination instrument of all cultural activities in the region, e.g. Leipzig
Thus two things are interrelated, your definition of culture, and how you make use of it, since almost all of you wish to implement things which give or retain a 'cultural character' of a place, e.g. revival of rivers, channels in response to little public spaces in Galway or else local craftsmanship in Volos as user group for the brick factory, so that it is a complex issue what components to bring together, to whom to give space for activities, while identifying who is a more likely carrier of local identity. At the First Steering Committee meeting many different actors were named, e.g. Palermo - the example of cafes and usage of sidewalks and squares free of taxes if local shop owners would hire artists for performances, whereby artists range from amateurs to heavy profis.
It seems of interest to know what mixture of place, time, actors, carriers etc. are outcomes of planned possibilities for cultural expressions transformed institutionally into declared intentions to promote and to encourage particular components of that specific culture, e.g. in Galway the Celtic. By comparison, musical theatre in Volos means all kinds of music being played, so that emphasis is given to a rich variety while wishing to reach world fame through very specific, high quality cultural actions. Hence cultural identity is also in practical terms your definition of what is needed and how you think this can happen or be achieved.
Summer Cultural Calendar attached (shall be printed in the Newsletter)
9. Cultural Inventory
By indicating the number of theatres, kinds of museums, galleries, mixture of private and public cultural spaces etc., you are preparing the grounds for a decision making process involving planning and conceptualization of your local project. Through the inventory it is possible to evaluate already a bit how your local project shall fit or not into the existing cultural landscape. This decision making process will have to be mapped somehow openly in order to make possible any kind of evaluation, i.e. did you make user studies like Cardiff prior to designing the future multi-media centre. It is also an indication to what extend the local cultural committee facilitates decision making processes by the local authorities.
Mount Stuart Square Users Group
Note of Meeting held on Monday 20 January 1997 | ||
---|---|---|
Present: | Ann Beynon | CBDC |
Tim Levenson | CBDC | |
Jonathan Cornelius | CBDC | |
Martin Scherer | Cardiff Bay Business Forum | |
Phil Cooke | CASS | |
Richard Staniforth | Sirol mm Ltd. | |
Danielle Wigham | Cardiff County Council | |
Yvette Vaughan Jones | Arts Council for Wales | |
Apologies: | Mike Sweet | The Design Stage |
1. Objectives of the Group
These were agreed.
2. Cultural Quarter Concept
"From Coal to Culture" paper circulated which sets out current CBDC views on what is meant by a cultural quarter (CQ). It was generally accepted that a CQ is an appropriate theme or concept for the Mount Stuart Square area. Key points to arise from discussion are:
- (a) A CQ must be based on more than multi-media activities.
- (b) There should be both day and night time activity.
- (c) Residential uses within the Square should be encouraged.
3. Update on Proposed Refurbishment of the Coal Exchange
It was agreed that this was the key to establishing the cultural quarter. An update on progress was given, the current situation being that a potential developer was following up possible pre-lets and was due to come back to the Corporation by the end of January with a detailed proposal. If this proved not to be satisfactory, then it was likely that the development opportunity would be marketed early in the next financial year.
4. CIED: European Community Project on Culture and Economic Development
The aims of this project which the European Commission have approved but which still awaited a formal offer of grant were outlined; benefits arising were access to good practise and the chance to promote the Mount Stuart Square cultural quarter concept in Europe. A practical outcome would be the use of a University Researcher for a research questionnqire on the multimedia/cultural industry (see below).
5. Multimedia/Cultural Industry Questionnaire
This would establish both the demand for a refurbished Coal Exchange as a Multimedia/Cultural Activity Centre and the attraction of being in a cultural quarter.
A draft questionnaire had been circulated for comments.
Main points:
(a) The liste of companies/organisations to send the questionnaire to should
include:-
- Community arts
- Craft and design
- Specialist services for the cultural/multimedia industry
(b) Information on rentals that firms are prepared to pay (within bands) should be obtained.
(c) Broader question on attractions, facilities and amenities that would be expected in the area should be included.
It was suggested that the research activity should identify existing cultural and multimedia activities with regard to local business development opportunities. Databases available for the list of firms should include that held by the Arts Council. NB Revised draft attached to these minutes for further comment before the next meeting.
6. Way forward
It was agreed that a suggested action plan to promote the cultural quarter concept would be put forward by CBDC for discussion at the next meeting.
7. Date of Next Meeting
It was agreed that the date of the next meeting would be 3 p.m. on Monday 24 February at Baltic House.
TL/KB/098 3 February 1997
Mount Stuart Square Users Group
Note of Meeting held on Monday 17 March 1997 | ||
---|---|---|
Present | Tim Levenson | CBDC |
Martin Scherer | Cardiff Bay Business Forum | |
Phil Cooke | CASS | |
Gwawr Hughes | CASS | |
Danielle Wigham | Cardiff County Council | |
Yvette Vaughan Jones | Arts Council for Wales | |
Adrian Walker | Cardiff and Vale Enterprise |
1. Cultural Quarter Action Plan
1.1 A synopsis of the proposed action plan was circulated. It was agreed that consultants should be appointed to produce an Action Plan identifying a range of proposals, from events to local business development initiatives, to promote Mount Stuart Square as a cultural quarter.
1.2 The main points to arise with regard to the synosis were:
(1) The Study Area should be expanded to include the area west of Mount Stuart Square to Dumballs Road; the width of James Street; the area north of Mount Stuart Square and west of Bute Street which backs onto the existing residential area.
(2) Proposals should in addition include:
- Communications
- Public Art
- An understanding of the factors between different elements of the cultural market
1.3 It was agreed that a draft brief would be circulated for comment by the next meeting of the users group.
1.4 Possible consultants identified were:
- Comedia
- DCA
- Adrian Ellis
- Mathews McCann
- Euclid
2. Coal Exchange Update
2.1 It was looking increasingly likely that the Coal Exchange redevelopment/ refurbishment opportunity would be marketed early in the 1997/98 financial year. A detailed proposal had still not been received from a potential developer with whom discussions have been taking place.
2.2 It was reported that the Dance Centre proposal was unlikely to proceed. There was still interest from a substantial pre-let but progress depended on identifying a developer.
3. Cultural Innovation and Economic Development
3.1 The European Community Project on the above (CIED) had been approved by the European Commission (Article 10: Cultural Cooperation and Economic Development). The first steering group meeting was shortly to be held in Volos, Greece. The promotion of the Coal Exchange as a multi media centre as a focus for a cultural quarter based on Mount Stuart Square, was the UK's representative case study. The other countries involved are Ireland, Greece, Italy and Germany.
3.2 Part of the CIED project includes a survey of the multi media/cultural industry in S.E. Wales. A draft questionnaire had been circulated for discussion at the meeting.
The questionnaire was considered in detail at the meeting. It was intended to:
- amend the questionnaire in the light of the comments made at the meeting.
- send it out early April to around 300 firms. NB The Arts Council database is available
- provide a preliminary analysis to the next meeting of the users group
3.3 It was noted that the WDA were also currently approaching firms in this sector.
It was agreed that CBDC should liaise with the WDA to ensure that firms were not being approached at the same time.
4. Date of the next meeting
It was agreed that the next meeting would be at 3pm on Monday 19 May at Baltic House.
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